Soft Plastic Lures

Squidgies Slickrig: Ready to Fish, Built to Catch! The Squidgies Slickrig is the ultimate pre-rigged soft plastic lure, designed for effortless ...

GET ON THE BITE! Bite Science launches with eight iconic tail shapes and a range of jig heads to match. The tail shapes and their colours were de...

Looking for a realistic shrimp/prawn imitation scented fishing lure? Jarvis Walker has the answer. The next generation of Jarvis Walker Scented Shr...

The Squidgies Slick Rig has quickly become one of Australia's top-selling soft plastic lures since its release a few years ago.  The Squidgies S...

Shimano’s Squidgies Wriggler has its own spin on the deadly but traditional curly-tailed grubs of the past. One of the three original Squidgies ...

Another of the original trio of "classic" tail designs that helped put the Squidgies family firmly on the map, is the Squidgies Fish.  Another o...

Slim minnow profile Thin tail wrist produces a strong tail action Australian designed for a wide range of species Berkley PowerBait makes novice ...

Slim minnow profile with a large spade shaped paddle tail Thin tail wrist produces a strong tail action V shaped cross section produces lots of bo...

New slender body Highly erratic action Offers multiple rigging options Totally reengineered, the 5” PowerBait Jerk Shad is now slimmer across bot...

New slimmer body shape Improved tail action works overtime Easy to use classic soft bait profile Scented to product active bite response Available...

Exclusive PowerBait scent and flavour – Fish bite and won’t let go Realistic natural colour Deadly dropshot minnow shape Great allround plastic T...

Life-like antennas and tail Scientifically developed legless profile Natural tail action Available is six colours Also available in sizes, 2”, 3”,...

Life like worm body with detailed legs and pincers Can be rigged on a bait hook or a jig head PowerBait texture feels and looks like a real worm B...

Exclusive PowerBait scent and flavour – Fish bite and won’t let go Realistic natural colour High action T Tail shape Match the hatch with feeders...

New larger Fork Tail shaped profile V-Shaped body cross section Erratic darting action Available in six great colours Built from the proven PowerB...

The PowerBait Fan Tail Shrimp is all about natural action. The new segmented tail design developed by the Berkley R&D team in the US gives this...

Control surfaces on pincers produce a unique action Lifelike crayfish outline Available two sizes and in six colours Built from the proven PowerBa...

Designed in Australia Available in 2” and 2.5” sizes Highly effective on all estuary species Keel bottom on body enables the bait to track straigh...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Each bait has a natural presentation in action, scent, and taste Gulp! Alive! baits absorb up to 20% more fish attractant by weight Supplied in re...

Gulp! Alive! baits are the best alternative to live bait ever produced. The baits are soaked in a powerful attractant to catch more fish. Put the b...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...