Soft Plastic Lures

The all-new Berkley® Gulp!® 7” Crazy Legs Jerk Shad combines two proven fish-catching features into the ultimate larger profile lure. Featuring a l...

The legendary Gulp! Jerk Shad gets even better, with a new and improved paint job! The Gulp! Jerk Shads are the leading snapper soft bait in the co...

2023 sees four hot new translucent metallic colours added to the Berkley Gulp! 5” Nemesis line up. These new colours combined with a slender body t...

The 4 inch Turtleback Worm has long been a secret weapon in many a pro bream anglers arsenal. The tail action of a Turtleback Worm has to be seen t...

The 3inch Fry incorporates a wormlike body with a flat paddle tail that slows descent when used with a light Nitro Bream Pro or Finesse jig for tha...

The Gulp!® Turbo Shrimp is the next evolution of shrimp imitations that is set to change the game for all salt and freshwater fishing scenarios. Fe...

The Gulp! 6” Grub is now available in four new translucent metallic colours that complement its existing classic action and Gulp! scent dispersion....

The all-new Berkley Gulp! 2.5” Grub was painstakingly developed by Berkley engineers in the US to swim on superlight jig heads whilst remaining up ...

The Berkley® Gulp!® 4” Sand Worm is the most life-like worm imitation you will ever thread onto a hook. Its body design creates a super soft feel a...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

A classic fish catching shape, the Gulp! Jigging Grub is easy to use with its tantalising built in tail action and Gulp! Scent and flavour, the gru...

The Berkley® Gulp!® 3” Minnow Grub features a versatile curl tail design that produces an irresistible action even at the slowest of speeds.With it...

The Berkley Gulp! Minnow is without a doubt one of the most versatile bait shapes that consistently catches fish in fresh and saltwater across the ...

Fish can’t resist the Swimming Mullet’s ‘fat’ profile and flickering curl tail. Rigged with the appropriate Nitro jig and worked with the correct r...

The Gulp! Shrimp is arguably the most popular tournament bream soft bait in Australia, the reason is simple, they work! A huge colour range is avai...

The Gulp! Salty Nipper design incorporates a life like saltwater yabby profile with the addition of pressure control surfaces on the pincer to crea...

Designed and developed in Australia by the request from members of the Pro Team. The Crabby imitates a crab or yabby to perfection! The Crabby is n...

Jarvis Walker Soft Vibe Shads are moulded from extremely durable plastic, feature sharp hooks and are precision-weighted to deliver a fish-enticing...

If any fishing lure was to be called one of the greatest lure deals in the angling world, Jarvis Walker Scented Worms are pretty close to the best ...