Berkley

New slimmer body shape Improved tail action works overtime Easy to use classic soft bait profile Scented to product active bite response Available...

Patent pending Honeycomb technology increases durability without sacrificing action Super tight swim action and body roll is hard for fresh and sa...

New slender body Highly erratic action Offers multiple rigging options Totally reengineered, the 5” PowerBait Jerk Shad is now slimmer across bot...

Slim minnow profile Thin tail wrist produces a strong tail action Australian designed for a wide range of species Berkley PowerBait makes novice ...

Slim minnow profile with a large spade shaped paddle tail Thin tail wrist produces a strong tail action V shaped cross section produces lots of bo...

Soft bodied glide bait design featuring PowerBait® scent and flavour Mesh reinforced joint provides durability while allowing for free range of mo...

Patent pending Honeycomb technology increases durability without sacrificing action Thick baitfish profile Back and belly slots for accommodating ...

Exclusive PowerBait scent and flavour – Fish bite and won’t let go Realistic natural colour Deadly dropshot minnow shape Great allround plastic T...

Pre-rigged and ready to fish Lifelike detail, 3D eyes, holographic inserts Trayed bag protects the vibrating tail Berkley PowerBait makes novice ...

Life like worm body with detailed legs and pincers Can be rigged on a bait hook or a jig head PowerBait texture feels and looks like a real worm B...

Life-like antennas and tail Scientifically developed legless profile Natural tail action Available is six colours Also available in sizes, 2”, 3”,...

Exclusive PowerBait scent and flavour – Fish bite and won’t let go Realistic natural colour High action T Tail shape Match the hatch with feeders...

This proven formula is irresistible to trout, consistently out performing natural baits. Available in preformed nuggets that are easy to rig with l...

Moldable and easy to use Floating formula enhances dispersion of PowerBait® scent and flavor 4-pack includes: Chartreuse, Rainbow, Fluorescent Ora...

Long-lasting nibbles stay on the hook even in swift current Easy-to-use and works well on most traditional rigs Colours offer eye-catching underwa...

PowerBait scented Preformed nuggets are easy to rig Floating formula floats hook in the visible strike zone The Berkley PowerBait formula is irre...

PowerBait scented Preformed nuggets are easy to rig Floating formula floats hook in the visible strike zone 4-pack includes: Chartreuse, Rainbow, ...

Introducing the new Berkley Pro Apparel, designed for anglers spending full days on the water throwing lures who need performance clothing to suit....

Introducing the new Berkley Pro Apparel, designed for anglers spending full days on the water throwing lures who need performance clothing to suit....

Made of 82% polyester/18% spandex with UPF 50 sun protection Moisture wicking / quick drying material Ventilated & elastic fabric for best fi...

Multi segment body produces a lifelike swim action Can be cast on heavy tackle Additional chin weight attachment point for deeper presentations Fi...

Great castability Erratic suspending action Fitted with Owner rings and ST56TN hooks Available in 8 colours, with selected UV highlight models Ba...

Natural baitfish profile body Super tight high frequency action Can be slow rolled or twitched to induce explosive strikes Suspends perfectly when...

Great castability Erratic surface/sub surface action Fitted with Owner rings and ST 36BC hooks Available in 4 sizes Available in 8 colours, with s...