Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait. F...

Gulp! Alive!® powerful fish attractant available in either a 2 oz or 8 oz bottle. Simply add ReCharge to Gulp! or Gulp! Alive! bait to increase eff...

Designed and developed in Australia by the request from members of the Pro Team. The Crabby imitates a crab or yabby to perfection! The Crabby is n...

The Berkley® Gulp!® 4” Sand Worm is the most life-like worm imitation you will ever thread onto a hook. Its body design creates a super soft feel a...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Secret Gulp! Gel formula in a rub on format Water based for ultimate scent dispersion Flip top lid for easy application Based off the trusted and...

A classic fish catching shape, the Gulp! Jigging Grub is easy to use with its tantalising built in tail action and Gulp! Scent and flavour, the gru...

The Berkley Gulp! Minnow is without a doubt one of the most versatile bait shapes that consistently catches fish in fresh and saltwater across the ...

The Berkley® Gulp!® 3” Minnow Grub features a versatile curl tail design that produces an irresistible action even at the slowest of speeds.With it...

2023 sees four hot new translucent metallic colours added to the Berkley Gulp! 5” Nemesis line up. These new colours combined with a slender body t...

It’s an instant classic. The best of both worlds have combined to produce a bait that not only swims like an athlete, but has that winning Gulp! sc...

The legendary Gulp! Jerk Shad gets even better, with a new and improved paint job! The Gulp! Jerk Shads are the leading snapper soft bait in the co...

The Gulp! Salty Nipper design incorporates a life like saltwater yabby profile with the addition of pressure control surfaces on the pincer to crea...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The Gulp! Shrimp is arguably the most popular tournament bream soft bait in Australia, the reason is simple, they work! A huge colour range is avai...

Convenient flip top lid container Simply wet your lure, drop it in, shake, then cast Can be used on hard baits, squid jigs and soft baits Creates ...

Developed for deep water reef fishing, the Squid Vicious imitates a squid head or small octopus. In the water the legs pulsate at the slowest of sp...

Fish can’t resist the Swimming Mullet’s ‘fat’ profile and flickering curl tail. Rigged with the appropriate Nitro jig and worked with the correct r...

Fortified with Gulp! flavour bits Pre-formed nuggets are easy to rig Floating formula floats hook in the visible strike zone This proven formula ...

Fortified with Gulp! flavour bits Pre-formed nuggets are easy to rig Floating formula floats hook in the visible strike zone This proven formula ...