Lures

Slim minnow profile with a large spade shaped paddle tail Thin tail wrist produces a strong tail action V shaped cross section produces lots of bo...

New slender body Highly erratic action Offers multiple rigging options Totally reengineered, the 5” PowerBait Jerk Shad is now slimmer across bot...

New slimmer body shape Improved tail action works overtime Easy to use classic soft bait profile Scented to product active bite response Available...

Exclusive PowerBait scent and flavour – Fish bite and won’t let go Realistic natural colour Deadly dropshot minnow shape Great allround plastic T...

Life-like antennas and tail Scientifically developed legless profile Natural tail action Available is six colours Also available in sizes, 2”, 3”,...

Life like worm body with detailed legs and pincers Can be rigged on a bait hook or a jig head PowerBait texture feels and looks like a real worm B...

Exclusive PowerBait scent and flavour – Fish bite and won’t let go Realistic natural colour High action T Tail shape Match the hatch with feeders...

New larger Fork Tail shaped profile V-Shaped body cross section Erratic darting action Available in six great colours Built from the proven PowerB...

The PowerBait Fan Tail Shrimp is all about natural action. The new segmented tail design developed by the Berkley R&D team in the US gives this...

Control surfaces on pincers produce a unique action Lifelike crayfish outline Available two sizes and in six colours Built from the proven PowerBa...

Designed in Australia Available in 2” and 2.5” sizes Highly effective on all estuary species Keel bottom on body enables the bait to track straigh...

Convenient flip top lid container Simply wet your lure, drop it in, shake, then cast Can be used on hard baits, squid jigs and soft baits Creates ...

Secret Gulp! Gel formula in a rub on format Water based for ultimate scent dispersion Flip top lid for easy application Based off the trusted and...

Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait. F...

Gulp! Alive!® powerful fish attractant available in either a 2 oz or 8 oz bottle. Simply add ReCharge to Gulp! or Gulp! Alive! bait to increase eff...

Fortified with Gulp! flavour bits Pre-formed nuggets are easy to rig Floating formula floats hook in the visible strike zone This proven formula ...

Fortified with Gulp! flavour bits Pre-formed nuggets are easy to rig Floating formula floats hook in the visible strike zone This proven formula ...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Each bait has a natural presentation in action, scent, and taste Gulp! Alive! baits absorb up to 20% more fish attractant by weight Supplied in re...

Gulp! Alive! baits are the best alternative to live bait ever produced. The baits are soaked in a powerful attractant to catch more fish. Put the b...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...